For Established Professionals, Executives & Leaders
You've built the capability. Now build the identity that can carry what comes next.
Success Mindset Mastery is a structured coaching and implementation program for capable professionals who know they're meant for more — and are ready to turn clarity into consistent action.
Or watch Dr. Wheeler explain the Identity–Momentum Gap™ →
Understanding what’s actually holding you back is where change begins.
You may recognize this.
You have built something meaningful. Career, family, responsibilities, results that most people around you respect.
But lately, the progress that matters most has felt uneven.
You know what to do. You've read the books. You've attended the trainings. You understand the principles.
But knowing and consistently doing are not the same thing — and the gap between the two has started to quietly erode your confidence.
You stay busy. You meet your responsibilities. From the outside, you look successful.
Inside, you wonder if the gap means something is wrong with you.
It doesn't.
Why capable people lose momentum.
Momentum doesn't disappear all at once.
But lately, the progress that matters most has felt uneven.
It begins to fade when the identity that created your current results no longer matches the future you are trying to build.
You can keep working hard. You can keep solving problems. You can keep meeting expectations.
But without clear direction and a conscious identity behind your effort, the work becomes scattered — and the results no longer reflect what you know you are capable of.
At Total MindPower Institute, we call this the Identity–Momentum Gap™.
The gap between who you have been and who you need to become.
You don't close it by working harder. You don't close it by finding another strategy.
You close it by clarifying who you are becoming, establishing meaningful direction, and aligning your daily thinking and execution with that direction.
That's a different kind of work.
There is another way.
Lasting progress is not created by pushing harder.
It is created by alignment — between who you are becoming, what you are building, and how you consistently operate.
When those three are aligned, momentum returns.
Not the brittle momentum of motivation that fades by Wednesday.
You stop wondering whether you are capable.
The durable momentum of an identity that has been practiced, strengthened, and evidenced through consistent action.
You start recognizing that you already are — and that your work, your decisions, and your daily standards are beginning to reflect it.
That is the work Success Mindset Mastery was built for.
Three movements. One compounding effect.
01 IDENTITY
Clarify who you are becoming.
Your future requires more than new goals. It requires an identity capable of creating and sustaining new results.
You will learn to write a clear Directional Identity™ statement — not as an affirmation, but as a present standard. You will use it to filter decisions, focus attention, and recognize when your actions are aligned with who you have decided to become.
02 DIRECTION
Define what you are building toward.
Clear direction gives your effort somewhere meaningful to go.
You will work through the four layers of meaningful direction — Purpose, Mission, Worthy Ideal, and your Definite Chief Aim (DCA) — so that your daily work has somewhere to point.
Direction without an identity behind it becomes another list. Identity without direction becomes contemplation. Together they produce focused, intentional becoming.
03 EXECUTION
Create evidence through consistent action.
Repeated aligned action strengthens identity, builds self-trust, and turns intention into momentum.
You will learn the standards, daily practices, and behavioral evidence patterns that turn Directional Identity™ from something you wrote down into something you are becoming.
This is Execution Stabilizes Identity™ — and it is the discipline most people skip.
Identity creates direction. Direction focuses execution. Execution strengthens identity.
This is how meaningful momentum begins to compound.
THE SUCCESS MINDSET MASTERY EXPERIENCE
What Success Mindset Mastery includes.
Success Mindset Mastery is built around three connected parts. Together, they help you understand the principles of lasting transformation, apply them to the real circumstances of your life, and stay engaged in a community designed to support continued growth.
This is not another course to complete. It is a structured environment to learn, apply, reflect, and continue expanding over time.
01 — Foundations Course
Build the foundation for lasting transformation.
Learn the core Total MindPower principles and frameworks — identity, direction, resistance, execution, state, gratitude, and the Identity–Momentum Gap™ itself.
02 — WEEKLY INTEGRATION SESSIONS
Turn understanding into implementation.
Join Dr. Edward Wheeler each week to apply the principles to real decisions, real challenges, real goals, and real patterns. Insight becomes action. Action becomes evidence.
This is where most of the transformation happens — and it is the part no recorded course can replicate.
03 — PRIVATE SMM COMMUNITY
Stay connected to the work between sessions.
Access trainings, session replays, resources, discussions, and support inside the private Success Mindset Mastery community.
You will not be doing this work alone.
When you join today, here is everything that comes with you.
Let me walk you through the full value of what you are about to receive — element by element — so you can see exactly what you are stepping into.
Pay attention as each one is added. The total at the end is not what you will pay today.
01
The Core Program:
Success MINDSET MASTERY
This is the complete membership experience. Foundations Course. Weekly Integration Sessions with Dr. Wheeler. Private community. Replays. Resource library. Onboarding. The full structured environment for the entire year.
Comparable coaching memberships of this depth — with weekly live sessions and a founder-led community — typically run $3,000 to $6,000 per year. You are getting it for the membership price listed below.
Value: $2,400 / year
Running total: $2,400
02
The Identity–Momentum Gap™ Framework & The Possibility Principle™
You're not broken. You're not undisciplined. You're not behind. There is a specific gap with a specific cause, and a specific path through it.
Knowing what the gap actually is — and that it has a name — changes what you do next. Most members describe this single reframe as worth the entire membership on its own.
Value: $997
Running total: $3,997
03
The Directional Identity™ Architecture
This is the four-layer direction system — Purpose, Mission, Worthy Ideal, Definite Chief Aim (DCA) — and the Identity Architecture™ process for turning it into a working Directional Identity™ statement you actually live from.
Not a vision board. Not affirmations. A present standard that filters your decisions, shapes your standards, and tells you when your actions are aligned with who you've decided to become.
This is the operational core of the program. Most members return to it repeatedly across the year.
Value: $1,500
Running total: $4,897
04
Weekly Live Integration Sessions with Dr. Wheeler
THIS BONUS BREAKS THE OBJECTION: "It won't work for me."
Every week, Dr. Wheeler leads a live session — and the work happens around your actual decisions, your actual patterns, your actual goals. This is not a one-size-fits-all curriculum. It is a live engagement, with a founder-level coach, applied to whatever you are facing right now.
Comparable executive coaching — one hour per week with a founder-level coach — typically runs $500 to $1,000 per session. You are receiving this weekly, for a full year, as part of the membership.
This is where the program stops being information and starts being transformation.
Value: $3,000
Running total: $7,897
05
Private SMM Community & Peer Cohort
THIS BONUS BREAKS THE OBJECTION: "Even if it works, I can't do it alone."
You will not be doing this work alone — and that is the entire point. You'll be working alongside other capable professionals — senior leaders, executives, founders — who are facing the same identity, direction, and execution questions.
This is isolation's opposite. It is a community of people practicing the work in real time, where you recognize your own patterns and get honest reflection from people who understand them.
Accountability, recognition, and honest reflection are not optional in this work. The community is where most of that happens.
Value: $1,200
Running total: $9,097
06
Implementation Resource Library & Replay Vault
THIS BONUS BREAKS THE OBJECTION: "I don't have time for this"
You don't have to rearrange your week to do this work. Every weekly session is recorded. Every framework has a working template. Every practice has a written guide — designed for the schedule of someone whose life is already full.
You don't need to attend live. You don't need to figure it out alone. You can move through the material at the pace your life actually allows — and return to it when you need it.
This is built for the schedule of a capable, busy professional. The work fits around your life. Your life does not have to fit around the work.
Value: $1,200
Running total: $10,297
07
Founding Annual Member Benefits Package
ANNUAL MEMBERS ONLY · Founding Member Package
This is the annual membership package — exclusive benefits available only to members who commit to a full year:
Private one-on-one Directional Identity Strategy Session with Dr. Wheeler — a 90-minute private working session to clarify your Worthy Ideal, build your DCA, and establish your priorities for the year ($1,500 value)
All-Access Pass to the Pre-Launch Workshop Series — the complete 4-week pre-launch workshop library, yours to keep and revisit ($1,500 value)
Founding Member status for the life of your membership — permanent recognition, locked-in annual pricing, priority access to future live events
If you have ever paid for executive coaching, attended a multi-day workshop, or hired a founder-level consultant to "get unstuck," you know what this package is worth.
Value: $3,000
Running total: $13,297
08
90-Day Gratitude Strengthens State™ Practice Journal
⏰ FAST-ACTION BONUS · "Next 14 days only"
This bonus disappears when the 14-day window closes. It will not be offered again.
A 90-day written practice journal built on the Gratitude Awareness Protocol™ — the same teaching that grounds the entire Total MindPower philosophy. One entry per day. Depth and width of gratitude. Identity, state, and direction check-ins.
This is not a generic gratitude journal. It is built on the same doctrine you'll be learning in the program — and it will start shifting your state from the day you join.
If you enroll today, it ships with your welcome email. If you wait, it goes away.
Value: $297
Running total: $13,594
09
4-Week Pre-Launch Workshop Series
INCLUDED FOR ALL MEMBERS · Pre-launch foundation
This is the pre-launch workshop the live challenge is built on — a complete 4-week teaching series, designed to prepare you for deeper engagement with the program.
Four weeks of structured teaching, weekly practices, and community discussion threads. Whether you join monthly or annual, this workshop gives you the foundation to step into the work with clarity from day one.
Value: $1,500
Running total: $15,094
10
"5-Day Identity Architecture Challenge with Dr. Wheeler"
BONUS: 5-Day Identity Architecture Challenge with Dr. Wheeler — Live Cohort Experience
The 5-Day Identity Architecture Challenge is the live, cohort-based experience that brings everything in the program together.
Five consecutive days. 90 minutes per day. Live with Dr. Wheeler. Working through Identity, Direction, Execution, State, and Integration with a small group of founding annual members who are all doing the same work.
Limited to the first 50 founding annual members. This is real scarcity — there is only one of you, and the format requires the group to be small enough for live interaction. When the 50 seats are filled, this bonus disappears permanently.
If you enroll in the annual membership in the next 14 days, your seat is reserved.
Value: $1,500
FINAL TOTAL VALUE: $16,594
YOUR FULL VALUE STACK
01 The Core Program: Success Mindset Mastery
03 The Directional Identity™ Architecture
02 The Identity–Momentum Gap™ Framework
04 Weekly Live Integration Sessions With Dr. Wheeler
05 Private SMM Community & Peer Cohort
06 Implementation Resource Library & Replay Vault
07 Founding Annual Member Benefits Package
08 90-Day Gratitude Strengthens State™ Journal ⏰
09 4-Week Pre-Launch Workshop
10 5-Day Indentity Architecture Challenge
TOTAL VALUE: $16,594
Now here is what you actually pay today.
You've seen the full value.
$16,594 of frameworks, weekly live coaching, private community access, replays, templates, a private session with Dr. Wheeler, a 90-day gratitude practice journal, the 4-week pre-launch workshop, the 5-day Identity Architecture Challenge, and reserved founding member status.
You are not paying $16,594.
The Two Membership Options
MONTHLY MEMBERSHIP $197 / month
Flexible month-to-month access to the complete Success Mindset Mastery experience.
Foundations Course
Weekly Integration Sessions
Private SMM Community
Training, Replays & Resource Library
Complete access to the 4-Week Pre-Launch Workshop Series
90-Day Gratitude Practice Journal (if enrolled in the next 14 days)
Cancel anytime
$197 / month
PREFERRED COMMITMENT
Save $694 compated to monthly
This is the membership for someone who is serious about closing the Identity–Momentum Gap™ — not exploring it.
Includes everything in monthly, plus:
You save $694 compared to paying monthly — and you get the private session, the challenge seat, the workshop all-access, and founding member status that monthly members never do.
Private one-on-one Directional Identity Strategy Session with Dr. Wheeler
Reserved seat in the 5-Day Identity Architecture Challenge with Dr. Wheeler
All-Access Pass to the Pre-Launch Workshop Series with permanent access to the full library
Founding Member status for the life of your membership — permanent recognition, locked-in annual pricing, priority access to future live events
90-Day Gratitude Strengthens State™ Practice Journal (if you enroll in the next 14 days)
Best if: you've recognized the pattern, you know you're ready to do the work, and you want the deepest version of this program from day one.
$1,670 / year
60-day satisfaction guarantee. Full refund if this isn't right for you.
Only 50 founding annual members will receive a reserved seat in the 5-Day Identity Architecture Challenge. When those seats are filled, this bonus disappears permanently.
Even if this only did one of these things...
If all Success Mindset Mastery did was help you name the Identity–Momentum Gap™ — and show you that what you've been experiencing has a specific, recognizable cause — would that be worth $16,594?
For most members, that one reframe alone is the moment everything starts to shift.
And if all it did was give you the Directional Identity™ framework — Purpose, Mission, Worthy Ideal, DCA — so that you finally had a real direction to point your work toward, would that be worth $16,594?
Most capable professionals have been operating without one. That's why the work has felt scattered.
And what if all it did was give you weekly access to Dr. Wheeler — live, every week, for a full year — plus a reserved seat in a 5-day live challenge with him, plus a private 90-minute session to build your Directional Identity™ in person?
Would that be worth $16,594?
Private coaching of that depth typically costs more than the entire annual membership — every single month.
You have two choices.
Choice 1: You keep doing what you've been doing.
You stay capable. You stay busy. You keep reading the books and watching the trainings. You keep knowing what to do.
And six months from now, you find yourself in the same place — recognizing the same pattern, wondering the same thing.
The gap doesn't close on its own.
Choice 2: You decide this is the year you close it.
You step into a structured environment. You learn the principles. You write the Directional Identity™. You show up to the weekly sessions. You attend the 5-day live challenge. You practice the standards.
You create evidence — through action — that you are becoming the person who can carry what comes next.
Six months from now, you look back and recognize that this was the decision that changed the trajectory.
That choice is available to you right now.
Our commitment to you.
Join Success Mindset Mastery. Show up to the sessions. Do the work.
If after 60 days you do not feel that the program is helping you build greater clarity, direction, and momentum, email us and we will refund your membership — no questions, no friction.
We take the risk because we know what the work does when it's done.
You only need to decide to begin.
Questions you may be asking.
Is this therapy?
No. Success Mindset Mastery is coaching and implementation. We work with identity, direction, execution, state, and decision-making — not clinical treatment. If you are currently in therapy, this work will support and complement it. If you need clinical support, we will help you find it.
How much time does this require each week?
Plan for approximately 2–3 hours per week during normal months: 60 minutes for the live weekly integration session, plus time to engage with the community, work through the frameworks, and apply the principles to your real decisions. During the 5-Day Identity Architecture Challenge week, plan for an additional 90 minutes per day for five consecutive days.
What if I can't attend the live weekly sessions?
Every session is recorded and posted to the replay vault within 24 hours. You can engage with the material on your own schedule and bring questions to the community between live sessions.
I've already done a lot of personal development work. Will this still help?
Most members come to us after years of reading, training, and courses. That is exactly who this program is built for — capable people who understand the principles but can't seem to live from them consistently. The Identity–Momentum Gap™ is rarely an information problem. It is an identity, direction, and execution problem.
What's the difference between monthly and annual?
Monthly gives you complete access to the program on a flexible month-to-month basis, plus the 4-week pre-launch workshop series. Annual gives you the same access, plus a private one-on-one Directional Identity Strategy Session with Dr. Wheeler (not available to monthly members), a reserved seat in the 5-Day Identity Architecture Challenge (limited to the first 50 founding annual members), all-access pass to the pre-launch workshop library, founding member status for life, and a $694 savings. Annual is the right choice if you are serious about closing the gap this year.
What is the 5-Day Identity Architecture Challenge?
It is a 5-day live cohort experience with Dr. Wheeler — 90 minutes per day, working through Identity, Direction, Execution, State, and Integration. The challenge is the live, applied version of the membership curriculum. Seats are limited to the first 50 founding annual members. When those 50 seats are filled, the bonus disappears permanently.
What happens after I join?
You receive an immediate welcome email with your login. Within 24 hours, you'll have access to the Foundations Course, the community, the replays, and the upcoming weekly session. Annual members will be contacted within the first week to schedule their private Directional Identity Strategy Session with Dr. Wheeler and to confirm their seat in the 5-Day Identity Architecture Challenge.
Can I cancel anytime?
Yes — monthly members can cancel at any time. Annual members are committed for the year; we do offer the 60-day refund window above.
Is there a community element, or is this just a course?
It is a structured environment with a strong community component. You will be working alongside other capable professionals — executives, founders, senior leaders — who are engaged in the same identity, direction, and execution work. Most members describe the community as one of the most valuable parts of the program.
READY TO BEGIN?
Your next chapter will not be created by waiting for more clarity.
Clarity grows through decision, participation, and consistent action.
If you recognize yourself in this page and you are ready to create stronger direction, greater alignment, and sustainable momentum, Success Mindset Mastery gives you a structured place to do the work.
You do need to decide whether you are ready to begin.
Both memberships include the complete Success Mindset Mastery experience. Annual membership includes a private Directional Identity Strategy Session with Dr. Wheeler, a reserved seat in the 5-Day Identity Architecture Challenge (limited to 50 founding annual members), all-access to the pre-launch workshop library, founding member status, and saves $694 compared to monthly. The 90-Day Gratitude Practice Journal is included if you enroll in the next 14 days.
Total MindPower Institute
Identity Architecture • Disciplined Execution • Prosperity Alignment
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